David E. Conroy, PhD, is the Bickner Chair and Professor of Applied Exercise Science at the University of Michigan School of Kinesiology and Director of the Motivation Lab and Roybal Center for Promoting Adherence to Behavior Change. He develops behavioral interventions that target motivation, habit formation, and adherence, with a strong focus on digital health and just-in-time support. His work includes precision text messaging and other technology-enabled trials to promote healthy behavior across the lifespan. In MAPCI, he contributes expertise in behavioral science, digital interventions, and optimization trial applications.